my designs and analyses; blending playbooks with pragmatism
Business Strategy
Glow Juicery
Business strategy for a lifestyle brand's rewards program, delivering an ROI projection, benefits realisation matrix, and implementation plan.
Operating Model
HSF Legal
Legal operating model targeting spend optimisation with structured AFAs, AI audits at scale, and a shift from outside to in-house counsel.
Digital Transformation
Glow Juicery
Planning a digital solution to implement a rewards program, with process maps, data architecture, and a digital roadmap.
Copywriting
Xperia
Aligning consumer need with product benefit – copywriting refreshed brand values and presentation for an underappreciated smartphone product.
Change Management
LEGO
Aligning individual aspiration with organisational vision – framing best practices to design, implement, and prepare for change that resonates, with an analysis of a change that brought about an unprecedented and unsurpassed, experience-driven fan favourite toy.
About
I bridge the ten-thousand-foot view with boots-on-the-ground action.
A steadfast roof and sturdy foundation both need a connecting pillar.
I align Direction and Action. Strategy and Tactics. Vision and Execution.
With experiences that engage, enable, and resonate.
Contact
I'm looking for my next opportunity to make a difference. If you value a collaborator who seeks innovation, builds relationships, and is willing to learn, I could be your newest colleague! Say hello!